When Jay-Z makes moves, the entire world pays attention. That’s why the masses stopped wearing throwbacks, relaxed on the rims and bling and even started paying attention to a bespectacled kid from Chi-Town. So when word got out that Hov finally signed someone to his newly-minted Live Nation imprint Roc Nation whose last name wasn’t Bleek, we weren’t surprised when the entire rap world started scrambling to find out who Jay’s new mentee was. By now, we’re sure you’ve seen the newest member of the (new) Roc in a handful of online videos, but if not, allow us to introduce you to Jermaine Cole aka J. Cole.
Being the first artist signed to the best rapper alive’s label would be daunting to even the illest of rappers, but J. Cole, a dude who figures himself a mash up of his influences (’Pac, Canibus and Nas), doesn’t seem too worried—he’s been waiting for this kind of attention since he was 12. While putting the finishing touches on his next mixtape, “The Warm Up”—scheduled to drop at the end of May—and touring with Wale, we sat down with the 24-year-old Fayetteville, North Carolina native and St. John’s University graduate to talk about what got him into rap, meeting Jay-Z and where he sees himself in the rap game. It’s the Roc, you bastards. Pay attention!
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